There are numerous celebrities out there – from A-listers to starlets. Just as many are brands with products who want to get the word out. What makes a good celebrity endorser? Here us a look at the qualities that make a celebrity good ambassadors of a brand.
The right match
Celebrity and product match must be achieved in order to successfully promote a product. The right match means that a personality promoting a product is someone who is also likely to use the product he is telling his fans to buy. This match might be determined by the age group the celebrity is known for, the type of genre he is involved in and the type of characters they portray.
There are numbers of celebrities out there. However, not everyone is fit to be a brand endorser. The reason for this is that brands need spokesperson whose opinions are considered valuable by the public. Celebrities who have had bad press may still get endorsement offers because of the buzz that they have created. Brands who want to establish trust with their audience and want their products to be viewed in a positive light, however, prefer celebrities who have maintained their credible reputation.
Type of audience
Companies sell to customers not just to celebrities. This is why the type of audience that personalities command is a big factor in choosing them for celebrity endorsements. There are many factors to determine the type of audience and each brand must have a clear profile of who they want to reach.Your products need to be endorsed by celebrities whose fans are the right fit for the product. The fan base must be the ones who are the likely consumers of the brand. The type of audience is based on how old your target audience is and other demographic factors such as gender, location and economic standing.
Number of followers on Social Media
Social media has been a big determinant in the success of any type of marketing in the past decade. People are online, your brand should be too. Numerous brands now determine their celebrity endorses by the number of followers they have on Social media. This determines the interest has on a celebrity. This lets companies know that people will follow celebrity appearances and even random posts with your product placed on their day to day life. By strategically positioning your celebrity marketing based on the number of fans and followers, this ensures that products are exposed to thousands and millions of followers who want to know the day to day activities of their favorite personalities.
Is the celebrity currently involved in a movie, music album or a photo shoot right now? Are their faces in popular magazines and newspapers? Are they talked about in Social media? These questions are essential because they measure how relevant a celebrity is. That type of popularity means that if your product is associated with a popular celebrity, their audience is reminded of it whenever news of their idols comes up.