Crisis management is the protocol followed by organizations when there is a major threat harmful to the organization, the stakeholders, and the public. Studying crisis management first came into play after the disasters regarding the environment and industry happened during the 80s. Crisis management is said to be the most important part when it comes to public relations.
It is different from risk management which will involve the prevention of certain threats while crisis management is aimed at fighting the threat itself.
A crisis usually has three elements. These are “threatening to the organization”, “the element of surprise”, and “short time to decide”. Some say that a crisis is where the organization’s system undergoes transformations and it goes beyond maintenance, which means that in a crisis there is a requirement for change or else the event can be considered a failure.
Crisis management is a management system based on certain situations. The system has to have certain roles and responsibilities and prepare the organization with the requirements. Responding to a crisis will need the following tasks: Crisis prevention, assessment, handling, and termination. Crisis management is aimed to prepare organizations in times of crisis and make sure that there is a quick response while still having good communication among the people and planning out how to end the crisis.
Management requires several aspects which include;
- Usable methods to use in response to real and precept crisis
- Having a plan to know what may cause a crisis and be able to respond quickly with proper action
- Communication while the organization is undergoing the response of the crisis
The methods being used by the organization are known as a crisis-management plan. In the British document BS11200:2014 you can find the terms and frameworks to understand a crisis. The documents take focus on the organization being exposed to certain risks similar to that of the events of the black swan which made some strategic threats which were targeted on the organization. As of now there is an effort to create a worldwide standard in crisis management.
Another part of crisis management is crisis mindset. This is requires the members to imagine the worst scenario that could happen to the organization and at the same time thinking of solutions to these events. Trial and error is also important because there are chances where the first line of defense fails. It is important in management to prepare a number of back-up plans and have alertness at all times. The members along with the organization should already have plans to respond with immediately. The plans have to been created with proper analyzing and testing out with drills.
The way an organization plans out their crisis management plan and their perception of a scenario with the quick responses can affect their reputation and credibility. Being able to communicate in the organization in times of crisis can prove to be challenging. This means that communication should always have a constant flow throughout the organization so as to have good crisis-communication when responding to a crisis.